BeautyReport2025
Beauty Report 2025
We are delighted to present the fifth edition of our flaconi Beauty Report
with exciting insights from the German flaconi shop in the year 2024.
Would you like to know how many years our customers could shower in perfume or which was the most popular
mascara? You can find the answers to these questions, lots more (fun) facts and data, as well as exciting
love brands, beauty tips and bestsellers here.
By the way: besides Germany, flaconi is also represented in Austria, Switzerland, Poland,
France, the
Netherlands and Belgium. The small globe symbol indicates exciting information from our other countries.
Have fun discovering!
Perfume
We sold over 400,000 liters of perfume in 2024. Enough to shower in perfume for 25 years. #ScentSplash
More information
about perfume?
This way
Hair
With an increase of 42 %, the hair category is the fastest growing category at flaconi and ensures never-ending good hair days.
More information
about hair?
This way
Skincare
Most popular ingredient
Products with the ingredients retinol and vitamin C were most frequently searched for in our shop. We are ready for radiant skin!
More information
about skincare?
This way
Makeup
With 184.700 lipsticks sold, we were able to makeup over 3,000,000 kissable lips. Pucker up!