Makeup
Warning, spoiler: This chapter may contain traces of glitter, lipstick and the irresistible urge for everything to end up in your shopping cart. Discover the hottest trends, the absolute bestsellers and our absolute top makeup brands.
No Makeup Makeup
Discover these makeup bestsellers to create a makeup look that's effortless and natural. #WokeUpLikeThis
Ready, Set, Go
Makeup sets are a great gift for loved ones - or for yourself. Discover our most popular sets of the past year.
AWink
This bestselling eyeshadow and eyeliner duo is a real eye-catcher.
Fun Fact:
With 134,800
eyeshadows sold,
one thing was certain:
light brown and light cream
were the most
popular colors.
With 134,800
eyeshadows sold,
one thing was certain:
light brown and light cream
were the most
popular colors.
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In Beauty, There Are No Rules
"People were using lipsticks as lipsticks, eyeshadows as eyeshadows and so on. I felt these
‘rules’ were limiting and wanted to create a brand that better reflected my view of makeup - that it
should just be color and fun."
- Linda Hallberg
With this philosophy at its core, LH cosmetics encourages
self-expression and the freedom to use their products however you want - there are no rules when it comes
to beauty.
Creating unique, eye-catching looks has never been easier: the best-selling Liquid Eye Shadow Sparkl is
versatile, and the buildable formula can be used over makeup or on its own.
LH cosmetics is a Swedish beauty brand founded by the talented make-up
artist Linda Hallberg. Since its launch in 2016, LH cosmetics has become a recognized
brand in the beauty industry, known for its passion for color and a playful approach to
makeup. With its multi-use, cruelty-free and 100% vegan products, it
inspires creativity and freedom. LH cosmetics is not bound by any rules - and neither should you be.
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The Best Foundation
Discover our customers' No. 1 foundation and the matching bronzer for perfect contouring.
Fun Fact:
ESTÉE LAUDER
Foundation is the
premium and overall
make-up bestseller in
Germany and Austria.
ESTÉE LAUDER
Foundation is the
premium and overall
make-up bestseller in
Germany and Austria.
Lips Don't Lie
Discover the most popular lip make-up products that ensure the perfect kissable mouth.
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Glossy Lips
Lip gloss is THE top product in the make-up category: sales increased by 78% at flaconi in 2024.
* Comparing from 2023 to 2024
Sealed
with a Kiss
In 2024, we sold a total of 184,700 lipsticks. Enough to make up 3 million kissable lips. Pucker up!
Breand New
New nails, new me - manicures are guaranteed to be a success with this bestseller.
Incidentally, “cream” was once again the absolute favorite nail polish color of our customers.
Fun Fact:
The Striplac Peel or
Soak nail polishes are
also the bestsellers in
the “Conscious” category.
The Striplac Peel or
Soak nail polishes are
also the bestsellers in
the “Conscious” category.
Looking Flawless on a Budget
These bestsellers are making big waves on a small budget. Ready for a new make-up routine? The NYX
Professional Blush is also number 1 in Austria, Belgium, Switzerland, Poland and
the Netherlands.
< 10 €
