Beauty Report
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Customer Centric
Fewer sales
on warm days.
More sales on
rainy days.
We love three-day rainy weather: The flaconi weather analysis reveals exciting insights.
Fragrance
340,011 lof perfume
That's how many litres of perfume were bought in 2023. That's the equivalent of almost 2,300 bathtubs full of perfume. Fancy a beguiling bath in La vie est belle?
Makeup
35.5 billioneyelashes
WOW! With 324,200 mascaras sold, our customers were able to coat up to 35.5 billion individual lashes.
Skincare
20,150 l ofLait Corporel
L’Original
With 20,150 liters sold, the all-time favorite in the body skincare category is Lait Corporel L'Original from BIOTHERM.
Hair
13 millionhair washes at
flaconi
With 109,000 liters of shampoo sold in 2023, our customers were able to wash their hair up to 13 million times. #GoodHairDay
Conscious Cosmetics
85 %more sustainable
products
With an increase of 85%, more and more of our beauty products have been given a conscious label in the last three years.
Festive Season
1 Perfume
per
second
With more than 486,000 perfumes sold during Black Week, our customers shopped for an average of one fragrance per second.
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Beauty Report 2024

We are delighted to present the new digital flaconi Beauty Report with fresh data from the year 2023. In our latest issue, you can expect exciting insights from our product categories, the absolute bestsellers, love brands, facts & figures and much more. Have fun reading!