Perfume
We love fragrances! In 2024, the perfume category was once again our top-selling category. Let's dive into the world of fragrance - which perfumes were most popular, which scent won the race and which niche fragrance belongs on every beauty shelf from now on? We have the answers.
Scent
Sational
Perfume- Bestseller
Discover the top 3 women's and men's fragrances of the past year.
Libre was the bestseller among women not only in the DACH region, but also in
Poland.
Fun Fact:
If you apply an unscented
body lotion before spraying
on your fragrance, it will
last longer and you'll
smell great all day long!
If you apply an unscented
body lotion before spraying
on your fragrance, it will
last longer and you'll
smell great all day long!
Our All-rounder
for every Occasion
Libre by Yves Saint Laurent is not only the best-selling fragrance overall, but also a favorite at Easter, on Valentine's Day and during Black Week.
Perfect Match
Discover our bestsellingfragrance sets.
* Follow-up products
Fun Fact:
The La vie est belle set
was the bestseller in
France, the Netherlands,
Switzerland and
Belgium in 2024.
The La vie est belle set
was the bestseller in
France, the Netherlands,
Switzerland and
Belgium in 2024.
Floral
Our customers agree: "Floral" was the most popular fragrance
last year, followed by "woody" and "oriental" - in all countries.
16 % more Niche Fragrances
Not in the mood for 08/15? We celebrate niche fragrances!
Not
only is our range growing, sales also increased by 16% in 2024* Our bestseller:
The Muse by
ZARKOPERFUME.
*Comparing 2023 to 2024
Scent Shower
In 2024, we sold 400,000 liters of perfume - enough to shower 25 years in perfume. #ScentSplash
*Comparing 2023 to 2024
Fun Fact:
With 5.7 million
perfumes sold
In 2024, we sold
20 % more than in the
previous year*.
With 5.7 million
perfumes sold
In 2024, we sold
20 % more than in the
previous year*.
Small Price, big Fragrance
Would you like something a little cheaper? Then these bestselling fragrances under €30 are just the thing.
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Berlin Fragrance
Tradition since 1856
The former royal and imperial purveyor to the court J.F. Schwarzlose is the only "Haute Parfümerie" fragrance house that was founded in 1856 and is active again. The brand interprets its legendary classics in a modern and timeless way - with fragrances that are as self-confident and extravagant as Berlin. Everything is sustainably manufactured in Germany with raw materials that are 100% European.
Inspired by the fougère fragrance from 1950, the avant-garde formula of FOUGAIR refreshes with accents of naturalness and lightness. The FOUGAIR eau de parfum is as clear as a morning in a green meadow and at the same time envelops you in a cocoon of lasting elegance. FOUGAIR is for urban free spirits. FOUGAIR sets the visionAIR direction with a resinous, fresh fern explosion. The gender-neutral composition takes shape with a sophisticated urban jungle essence and clean accords of pink pepper. A sensual combination of patchouli, fir and lorenox pulsates in the depths.
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High-end Perfumes
Discover the two most popular luxury fragrances of the past year and wrap yourself in a splash of elegance.
Body Spray Boom
With an increase of 125%, body sprays are the fastest-growing category. They refresh and leave a pleasant, subtle fragrance. Right at the forefront: Sol de Janeiro.
125 %
Anstieg der Sales von
Bodysprays.
Anstieg der Sales von
Bodysprays.
125 %
Anstieg der Sales von
Bodysprays.
Anstieg der Sales von
Bodysprays.