FragranceForever
Perfume is not only our eponym and our first love, but also our strongest category. Find out which fragrance favorites are hiding here and what the biggest perfume trends of 2023 looked like.
Fragrance Facts
340,011 liters of perfume were shopped in 2023. That's the equivalent of almost 2,300 bathtubs full of perfume. Fancy a beguiling bath in La vie est belle?
With almost 4.8 million perfumes sold, almost every resident of Berlin and Cologne would have a fragrance from flaconi at home.
shopped for by a
customer.Düfte
Wow! One flaconi customer shopped for 247 fragrances over the course of the year. That's enough to wear a new fragrance every day of the workweek.
Top 6: These are the most popular women's and men's fragrances of the past year:
the most popular
perfume in all
German states.
Our customers are definitely not barking up the wrong tree. Nevertheless, "woody" was the most searched-for note on flaconi.de in 2023, closely followed by "floral" and "oriental".
Our customers like it unique: ZARKOPERFUME, Chloé and Yves Saint Laurent – these are the top brand favorites from the niche, conscious and premium perfume categories.
Discover the most popular fragrances from each category:
Unisex Fragrances
For men or for women? Our customers don't care … Unisex fragrances were in high demand last year. With 35 % growth at flaconi, it is obvious: fragrance knows no gender.
* In comparison 2022 to 2023
We love Unisex Fragrances
"Historically, fragrances have always been unisex. With the further development of fashion in modern times, gender-specific designs were created and a distinction was made between men and women in the world of fragrances. Over the past few decades, the concept of gender identity has become increasingly fluid. Especially in the niche segment, the former conventions have long since disappeared.
Incidentally, in the prestige segment, CK One by Calvin Klein was the first fragrance to break with conventions and is still an absolute evergreen."
Hans-Jörg Reuse
Lead Expert Category & Purchasing at flaconi
Perfume Presents
Perfume is the perfect gift. These are the top 3 fragrance sets from 2023:
Size Matters
With so many different fragrances to choose from, deciding on a new favourite fragrance is not easy. But our customers agree on one thing: 50 ml is the perfect and therefore the most popular product size for perfumes in 2023.
Refill, Please!
Refilling their favorite perfumes has long been a practice among our customers: sales of refill products increased by 37 % last year.* * In comparison 2022 to 2023
In addition to our all-time favorite La vie est belle by LANCÔME, these two fragrances were particularly popular in 2023 when it comes to the refill version:
All results are based on an internal flaconi data analysis for the year 2023.