Customer Centric
We are delighted to present the flaconi Beauty Report with fresh data from the year 2023 – this time exclusively in digital form. Exciting insights from our product categories, the absolute bestsellers in our range, love brands and lots of facts & figures – this and much more awaits you in our latest issue.
Have fun reading!
We put our customers first. Therefore, we took a close look at when they shopped the most and which product favorites were at the top of their shopping list.
Beauty Moments throughout the Year
The year 2023 had many special moments in store for our customers. From Valentine's Day to Easter, Mother's Day and Father's Day to Black Week and the festive Christmas season – beauty was all around.
These are the top favorites from 2023:
Gifting Season with Sol de Janeiro
Our customers love giving the gift of joy and taking their loved ones on a mental journey to a world full of sun, warmth and radiant skin.
Particularly popular: the Bum Bum Jet Set from Sol de Janeiro was the bestseller among gift sets in 2023.
Heather Forcari, Sol de Janeiro's Director of Global Education, knows why the set is so popular:
'Our Bum Bum Jet Set is travel-friendly and perfect for anyone who wants to take Sol de Janeiro with them on the go. It contains our iconic Brazilian Bum Bum® Cream, our Brazilian 4-Play Shower Cream-Gel for incredibly soft skin and our fragrance, Cheirosa 62 Perfume Mist, with notes of pistachio, salted caramel and vanilla. Combining our body care products with the iconic Perfume Mist enhances the irresistible, sunny-warm gourmand scent and moisturises your skin at the same time.'
Good Outlook with flaconi and wetter.com
In partnership with wetter.com and METEONOMIQS, we analysed weather data. We wanted to know how strongly the weather influences the shopping behaviour of our customers and found out some exciting results.
Rainy Weather, Happy Hearts
The weather explains
+/- 15 % of daily flaconi sales.
Fewer sales
on warm days.
More sales
on rainy days.
The weather had the biggest impact on the “Makeup”category.
In the spirit of #CustomerCentric, we use these insights to offer our customers the best shopping experience.
Source: flaconi x wetter.com / METEONOMIQS Analysis 2023
In adition to many amazing brands, flaconi customers most frequently search for the term "advent calendar" in our shop
Almost
0
advent calendars
were shopped in 2023.
#CustomerCentric
Our strongest category:
From Bavaria to North Rhine-Westphalia to Berlin: Fragrance is our strongest category across all German states.
The most popular shopping time:
Flaconi customers know how to end a weekend in the best way: Most orders are received by flaconi on Sunday at 7 PM.
7 PM
App-solutely Beautiful
Our customers shop twice as long in the app as they do in the webshop.
#MobileFirst: That’s our mantra. A look at the data shows that our customers are shopping increasingly via the flaconi app – 43 % of all visits are app visits.
All results are based on an internal flaconi data analysis for the year 2023.