Get Ready forthe Festive Season
Black Week and the pre-Christmas period are the most exciting shopping highlights of the year. Our customers take time for special beauty moments, prepare for the festive season and shop a little differently than usual. Discover our most beautiful bestsellers from the past year, exciting facts and lots of inspiration for the upcoming season.
Black Week
Bestseller
Discover our bestsellers
of Black Week 2023 in the categories fragrance, makeup, skincare and hair.
Libre by Yves Saint
Laurent is the
overall bestseller
of the Black Week.
1 Perfume
per second
With more than 486,000 perfumes sold during Black Week, our customers shopped for an average of one perfume per second.
Black Week Fun Facts
Our customers spent 26 % more than usual during Black Week.
products
One customer shopped for an incredible 281 products with one order during Black Week.
Love at First Click
These three Love Brands were the most popular in Black Week 2023.
Hamburg is the Black Week Shopping Queen
The special shopping week in November is popular worldwide. In Germany, one federal state in particular is way ahead in the beauty stakes: Hamburg!*
* Quantity / 1000p Population
24 Love Brands
In addition to exciting brands, flaconi customers searched for “advent calendars” the most in our shop during Black Week.
Anticipation is the greatest Joy
Opening a little door every day sweetens the Christmas season. That's why most advent calendars are bought at the beginning of November.
These were our customers' advent calendar favorites last year - with flaconi 24 Love Brands leading the way.
Skincare
advent calendars
were the most
popular in 2023.
* Follow-up product
Color Guide for Christmas
How about a cream-colored eyeshadow, a dark red nail polish or a light brown lipstick for the perfect holiday look? These were the most popular colors of the last winter season.
Cream bestselling eyeshadow color
Dark Red bestselling nail polish color
Light Brown bestselling lipstick color
How X-Mas smells at flaconi
These are our bestselling Christmas fragrances 2023.
Our customers
prefer to give perfume
and gift sets
as Christmas
presents*.
* Customer survey with n= 22,531 participants
Gift Sets
Gifts that come from the heart: Beauty gifts bring a smile to the face, especially at Christmas time. Discover our gift set favorites 2023.
Bum Bum Jet Set
Beija Flor Jet Set
Le Male Eau de Toilette Set*
* Follow-up product
Share the Joy of Christmas
There's something for everyone here! Our customers love these bestselling gifts in different price categories.
Our customers
most often buy
gifts worth between
50–100 €.*
Early Bird: flaconi customers start looking for the right gifts for their loved ones 4-8 weeks before Christmas.*
* Customer survey with n= 22,531 participants
X-Mas Makeup Love
"Looking for the right Christmas present? How about a makeup goodie? Sales of products in the makeup category rose by 35 % in the run-up to Christmas last year*
* 2022 compared to 2023
All results are based on an internal flaconi data analysis for the year 2023.