Beauty Report
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Customer Centric
Fewer sales
on warm days.
More sales on
rainy days.
We love three-day rainy weather: The flaconi weather analysis reveals exciting insights.
Fragrance
340,011 lof perfume
That's how many litres of perfume were bought in 2023. That's the equivalent of almost 2,300 bathtubs full of perfume. Fancy a beguiling bath in La vie est belle?
Makeup
35.5 billioneyelashes
WOW! With 324,200 mascaras sold, our customers were able to coat up to 35.5 billion individual lashes.
Skincare
20,150 l ofLait Corporel
L’Original
With 20,150 liters sold, the all-time favorite in the body skincare category is Lait Corporel L'Original from BIOTHERM.
Hair
13 millionhair washes at
flaconi
With 109,000 liters of shampoo sold in 2023, our customers were able to wash their hair up to 13 million times. #GoodHairDay
Conscious Cosmetics
85 %more sustainable
products
With an increase of 85%, more and more of our beauty products have been given a conscious label in the last three years.
Festive Season
1 Perfume
per
second
With more than 486,000 perfumes sold during Black Week, our customers shopped for an average of one fragrance per second.
Press-Kit
You can find the current assets for 2025 here
Show all Assets
Reports
Beauty-Report 2025
Beauty-Report 2024
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About

flaconi Beauty Report

The flaconi Beauty Reports is a data and fact-based report that reflects insights from the past year in an entertaining way.

Together with flaconi's internal Data & Analytics department, the PR & Communications team collects hundreds of pieces of data and information and analyzes them annually.

The content ranges from insights from the flaconi product categories perfume, make-up, skincare and hair, to expert tips, as well as trends and customer behavior.