HealthyHair
With deep cleansing, effective care and the most popular styling products and tools, every day becomes a good hair day. Discover last year's bestsellers and highlights.
Good Hair Day
These were the most popular shampoos in 2023:
With 109,000 liters of shampoo sold in 2023, our customers were able to wash their hair up to 13 million times.
Hair Care with OLAPLEX
Our customers can't get enough of Olaplex. The shampoos and conditioners are particularly popular. But how about a great dry shampoo, a mask or a leave-in treatment?
Fun Fact:
Sales of hairsprays increased by 53 %*.
* In comparison 2023 to 2022
Big Waves or Super Straight?
With the customer favorites of the hairstyling tools, every look is a success:
Hair Care Bestseller
The hair care bestseller in the "premium" category provides anti-frizz and shine after styling:
Detangled
Whether for detangling, conditioning, or deep cleansing, these best-selling brushes complete your hair care routine:
Did you know? Brushes that also cleanse the scalp are becoming increasingly popular: Sales of scalp brushes at flaconi increased by 25 %*. Jérémie Charpentier, master stylist at flaconi, knows why they are so popular:
"Thanks to their flexibility and the soft air cushion on which the bristles sit, brushes like the Hair & Scalp Brush from Marlies Möller exert less pressure on the scalp and are therefore more gentle when detangling hair. At the same time, they cleanse, massage, and revitalize the scalp."
Jérémie Charpentier, Masterstylist flaconi
*In comparison 2022 to 2023
Shave & Care: the Bestsellers for Beard Care
Grooming and shaving your beard is a breeze with the right tools. How about one of our bestsellers from last year?
After shaving, these aftershave favorites provide sufficient care and a heavenly scent.
All results are based on an internal flaconi data analysis for the year 2023.