Kiss &Makeup
The catergory "Makeup" includes a wide range of favorite products: from foundations, eye shadows and mascaras to lipsticks and nail polishes. Discover the bestsellers, favorite colors and makeup trends of 2023 here.
Get Your Lash Game On!
How to create eye-catching lashes: these are last year's bestselling mascaras. Our customers' favorite brand? Clearly LANCÔME!
WOW!
With 324,200 mascaras sold, our customers have coated up to 35 billion individual lashes.
Looking for Bargains?
This is the bestselling mascara under 10 €:
Let's grow! Our customers loved this eyelash serum and it was the absolute No. 1 in 2023.
Psst ... If you need a little help, this bestseller among false lashes could provide that little bit extra.
Light Brown, Beige and Gray
These are the best-selling eyeshadow colors of the past year.
Bestseller
2023
The Finishing Touch to Eye Makeup? Eyeliner!
Our customers love eyeliner and bought significantly more of it last year than before.
Bestseller
2023
* In comparison 2022 to 2023
Brow-WOW
Eyebrow gel, powder or colour? Our customers have a clear favourite: With 68,300 products sold, eyebrow pencils were the most popular eyebrow product in 2023.
The eyebrow
bestseller of 2023:
Passion & Polish
The love for beautiful nail polishes is huge among us and our customers. Discover the best-selling nail polishes from 2023:
The Striplac Peel or
Soak is the top favorite
among all conscious
products.
Fun Fact:
All 2.6 million fans who attended a Harry Styles concert in 2023 could paint their nails with this amount of nail polish.
Nail Care Highlights
Nail care is, of course, an essential part of any beauty routine. How about trying one of these bestsellers from Alessandro for your next manicure and pedicure?
Striplac Peel or Soak Pads Nail polish remover
Spa Cuticle
Remover
Striplac Peel or Soak Corrector Pen
With 25 % growth*
last year, our flaconi
customers are buying
more nail care products
than ever.
* In comparison 2023 to 2022
Dark Red LipsAre Meant to Be Kissed
The perfect lip combo? A shiny lip gloss or soft lipstick and the matching lip liner! How about these three bestsellers from the "lip products" category:
KIKO Milano about the flaconi bestseller 3D Hydra Lipgloss
‘Our 3D Hydra lip gloss is a global favourite and one of the most viral products on social media. The lightweight texture, moisturising formula and rich, shiny finishes – whether transparent, tinted or glittery – have become a continuous hit and a must-have for beauty lovers around the world. With the KIKO Milano 3D Hydra lip gloss, the days and nights shine!’
Nicola Bevilacqua
Country Director KIKO Milano
Wow! 450,700 ml of lipstick could paint half a soccer field. #BeautyGoals
Germany's Lipstick Fans
These German states love lipstick and can't get enough. Hamburg in particular is lipstick state no. 1!
* Quantity / 1000p Population
Our Foundation Heroes of 2023
#ProtectYourSkin: Of course, sun protection is a must when it comes to makeup. Two of our top 3 bestsellers are foundations with SPF:
Double Wear Stay-in-Place SPF 10
Teint Idole Ultra Wear 24H Wear & Comfort
Even Better SPF 15
Our Most Popular Cover Story
Customers are impressed with this concealer: The NARS Radiant Creamy Concealer was the absolute no. 1 in 2023.
From Liquid to Compact: These Are the Most Popular Foundations
At 85 %, liquid foundations are the absolute top favorites of our flaconi customers.
The amount of liquid foundations sold is 9,400 liters – enough to fill a swimming pool.
Makeup Base on a Budget
This best-selling foundation in combination with our top concealer creates a flawless finish for less than 10 €:
Let’s Contour!
Contouring? Yes, please! With a growth of 30 %, it’s clear that our customers love contouring products. One bronzer in particular has captured their hearts.
The sale of
contouring products
increased by
30 %*.
* In comparison 2023 to 2022
These are the Cherries on Top of the Makeup Look.
Rosy cheeks: Nothing completes a makeup look as beautifully as blush. Here are our customers' favorites from 2023.
Our highlight(er):
This beauty pro created shimmering effects in 2023, making it the top of our highlighter products.
All results are based on an internal flaconi data analysis for the year 2023.