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Conscious Cosmetics
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Customer Centric
Fewer sales
on warm days.
More sales on
rainy days.
We love three-day rainy weather: The flaconi weather analysis reveals exciting insights.
Fragrance
340,011 lof perfume
That's how many litres of perfume were bought in 2023. That's the equivalent of almost 2,300 bathtubs full of perfume. Fancy a beguiling bath in La vie est belle?
Makeup
35.5 billioneyelashes
WOW! With 324,200 mascaras sold, our customers were able to coat up to 35.5 billion individual lashes.
Skincare
20,150 l ofLait Corporel
L’Original
With 20,150 liters sold, the all-time favorite in the body skincare category is Lait Corporel L'Original from BIOTHERM.
Hair
13 millionhair washes at
flaconi
With 109,000 liters of shampoo sold in 2023, our customers were able to wash their hair up to 13 million times. #GoodHairDay
Conscious Cosmetics
85 %more sustainable
products
With an increase of 85%, more and more of our beauty products have been given a conscious label in the last three years.
Festive Season
1 Perfume
per
second
With more than 486,000 perfumes sold during Black Week, our customers shopped for an average of one fragrance per second.
Press-Kit
You can find the current assets for 2025 here
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Reports
Beauty-Report 2025
Beauty-Report 2024
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ConsciousCosmetics

Climate protection and sustainability are more important today than ever before – and even with small steps we can raise awareness and change mindsets. That's why flaconi is taking part in Green Beauty Week again this year. The aim: to focus on sustainable products for a greener future. Be inspired by our conscious product range!

Transparent Sustainability

We want to create an even more transparent shopping experience. With an increase of 85%, more and more of our beauty products have been given a conscious label in the last three years.

+85 %
more sustainable products

Germany is a fan of green beauty

Where exactly in Germany do most conscious products end up in the shopping basket? Clearly in Hamburg.*

0.0000.0000.0000.0000.0000.0000.0000.0000.0000.0000.0320.0300.0260.0260.0250.0250.0230.0230.0210.021

* Quantity / 1000p Population

Conscious Shopping

Our customers are becoming increasingly conscious shoppers: sales of conscious products increased by 25 % last year.

Conscious
Favorites

Sustainable World of Fragrance

These are our fragrance bestsellers from 2023 in the conscious category.

Women
1
product
LANCÔME
La vie est belle Refillable
Eau de Parfum
2
product
Chloé
Chloé
Eau de Parfum
3
product
PRADA
Paradoxe Refillable
Eau de Parfum
Men
1
product
Giorgio Armani
Code Homme
Parfum Refillable
Parfum
2
product
Paco Rabanne
Phantom
Eau de Toilette
3
product
GIVENCHY
Gentleman Givenchy
Eau de Parfum

Conscious & Unisex

Our conscious customer favourite in the unisex fragrance range.

productDiesel D

by Diesel
Eau de Toilette

Naturally Radiant

Discover our selection of makeup bestsellers 2023 from the conscious category.

Fun Fact:
The makeup
category contains
the most
conscious
products.
 
1
product
bareMinerals
Lashtopia Mega Volume Mineral-BasedConscious-Bestseller Mascara
2
product
ARTDECO
Perfect ColorConscious-Bestseller Lippenstift
3
product
CATRICE
All Over Glow TintConscious-Bestseller Highlighter

Conscious Duo

These two foundation and concealer bestsellers are one beauty heart & soul.

productCLINIQUE

Beyond Perfecting 2-in-1:
Foundation + ConcealerConscious-Bestseller Foundation

productNARS

Radiant CreamyConscious-Bestseller Concealer

Nail Your Conscious Look

Sustainable nail polishes are a must-do for pedicures and manicures. These are our customer favourites from 2023 in the conscious category.

1
ARTDECO

Art Couture

2
Alessandro

Striplac Peel or Soak

3
CATRICE

ICONAILS Gel Lacquer

Fun Fact:
Alessandro is
the bestselling
conscious
makeup brand.

Love Your Skin & Love the Planet

These bestsellers are an upgrade for any skincare routine:

icon
Conscious-Bestseller
Overall
product
ANNEMARIE
BÖRLIND
HYALURON
AUGENPADS mit
Sofort-Effekt
icon
Conscious-Bestseller
Face
product
ANNEMARIE
BÖRLIND
SYSTEM ABSOLUTE
Glättende
Tagescreme
icon
Conscious-Bestseller
Body
product
Sol de Janeiro
Brazilian Bum
Bum Cream
icon
Conscious-Bestseller
Serum
product
ANNEMARIE
BÖRLIND
2-PHASEN
HYALURON-SHAKE
icon
Conscious-Bestseller
Tools
product
Dr. Barbara
Sturm
Body Brush
Medium

168,000 sustainable moments with ANNEMARIE BÖRLIND: The popular Hyaluronic Eye Pads with instant effect are our conscious skincare bestseller in 2023 with over 14,000 units sold. This enabled 168,000 eyes to be sustainably refreshed.

0
thousand
eyes sustainably refreshed

Good Hair Karma

Olaplex wins the race when it comes to our shampoo and conditioner bestsellers from 2023 in the conscious category.

 
1
product
OLAPLEX
No. 4 Bond
MaintenanceConscious-Bestseller
Shampoo
2
product
OLAPLEX
No. 5 Bond
MaintenanceConscious-Bestseller
Conditioner

Hair Spa

With these conscious favorites, we ring in a relaxing hair spa day.

 
1
product
Aveda
Botanical Repair
Intensive Strengthening
Masque-RichConscious-Bestseller
Hair Mask
2
product
Maria Nila
Scalp BrushConscious-Bestseller
Hair Tool

Refill Your Routine

Whether for your favorite fragrance, makeup goodies or the latest skincare favorites: Refill products simplify your conscious beauty routine in a wide range of categories.

These are the top 3 refill brands of 2023:

Go to Press-Kit

All results are based on an internal flaconi data analysis for the year 2023.

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